Tuesday, October 19, 2010

“We Agree”, Chevron Needs To Clean Up Its Mess

Chevron’s “We Agree” advertising campaign was designed by Chevron’s public relations team to try to convince us that Chevron is more than just an oil company. We are supposed to believe that Chevron cares about people and the environment. Chevron’s strategy was very simple: ignore disastrous environmental record and talk about all the good things Chevron could, but of course will never do.
Activists from The Yes Man launched their own website and sent out faux press release mocking Chevron’s ads. The website was made to look like it’s a part of Chevron’s campaign but instead of empty promises it is based on truth and the real image of Chevron people should see.
Some journalists got fooled by the faux press release and this morning everyone is talking about it. Great!

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